Über Sandwich Makers™. It's more to us than just a marketing slogan. It expresses our aspiration, our craft, and our commitment to lead, and do good. To be Über in everything we do.
Über doesn't just mean "the best". It means the perfect expression of our work. Which is your sandwich. But also, our world.
In our view, our business has a responsibility to provide Über taste and nutrition, with the highest quality ingredients. Über environmental policies, with green materials and systems. Über relationships with our farmers and vendors. Über community participation.
Über is the way we feel business needs to be. It is at the core of what we do, and the obsession to achieve it influences everything we work on; from training and development, to recipes, store design, and brand management.
To strive for Über is to have a never-ending objective. It always evolves, with the needs of the world, our city, and our customers. However, our purpose stays the same; tastier sandwiches and healthier nutrition on the go, priced reasonably, with as little an environmental footprint as possible.
Über gives us guidance as we grow our business, decide on new ingredients, design, and systems. We do this with the objective to do better tomorrow then we did today to earn your loyalty and trust, now, and in the future.
Hannah's Bretzel. Über Sandwich Makers™.